In 2010, Lily Allen and her half-sister Sarah Owen opened a vintage clothing boutique in London, the boutique was named after an old romance novel Lucy In Disguise. As the co-founders of the brand, Allen and Owen aim to make vintage style attainable to everyone. Recently, a new line called The Collection has been added to the young brand, together with the opening of Lucy In Disguise online shop. The new collection was created by the two sisters. Inspired by vintage clothing, The Collection features a sexy, sophisticated and glamorous retro style with a hint of boho flare.
Lucy In Disguise’s online shop is stylish and playful, the new line is a small collection, though. I already have my eyes on the little black dress Jitterbug. It’s very 50s to me and I always want a full skirt dress.
My loves from the collection